UT Interactive Marketing Initiative
The UT College of Business and Innovation Interactive Marketing Initiative was established in 2009. It strives to become a regional leader in discovering, generating and disseminating knowledge in the interactive marketing field through academic and applied research, industry collaboration, practitioner-oriented conferences and seminars, and student-related activities. To achieve its goal, the Interactive Marketing Initiative (IMI) supports the following activities:
Annual Internet Marketing Conference:
The conference is a half-day event that takes place during the UT Fall break. It benefits Toledo area small and medium businesses and features presentations by leaders and experts in the field of internet marketing. Past conference speakers include Jennifer Stone (Google AdWords), Mike Murray (Fathom SEO), Bill Balderaz (Webbed Marketing), Michael Temple (Temple Development) and others. The 2010 UT IM Conference featured sessions on Social Media Monitoring (Tim Langhorst) and Web Analytics (Carrie Bell) among others.
Non-Degree Certification Program:
The cutting-edge, flexible, and dynamic program will focus on practical applications and strategic best practices to help you create an online presence for your organization, enhance your existing website and drive more traffic through multiple interactive channels. Using currently offered ad-hoc seminars as its foundation, the non-degree certificate program in Interactive Marketing will offer classes in web analytics, social media, email marketing, affiliate marketing, and other cutting-edge developments in interactive communications.