The UT College of Business and Innovation Interactive Marketing Initiative was established in 2010. It strives to become a regional leader in discovering, generating and disseminating knowledge in the interactive marketing field through academic and applied research, industry collaboration, practitioner-oriented conferences and seminars, and student-related activities. To achieve its goal, the Interactive Marketing Initiative (IMI) supports the following activities:
Annual Internet Marketing Conference: the conference is a half-day event that takes place during the UT Fall break. It benefits Toledo area small and medium businesses and features presentations by leaders and experts in the field of internet marketing. Past conference speakers include Jennifer Stone (Google AdWords), Mike Murray (Fathom SEO), Bill Balderaz (Webbed Marketing), Michael Temple (Temple Development) and others. The 2011 UT IM Conference featured sessions on Social Media (Christopher Penn) and Content Marketing (Joe Pulizzi) among others.
2011 Conference Video
